Constant Contact for Asking Customers for Reviews: A Step-by-Step Guide

In today’s digital marketplace, online reviews are one of the most powerful tools for building credibility, improving visibility, and influencing purchase decisions. One of the most effective ways to collect those reviews? Email marketing—and tools like Constant Contact make it easier than ever.

This guide explains how to use Constant Contact for asking customers for reviews, including best practices, email templates, and automation strategies to increase your review volume without being pushy.

Why Use Constant Contact to Request Reviews?

Constant Contact is a user-friendly email marketing platform trusted by small businesses, nonprofits, and service providers. It helps you stay in touch with customers while giving you tools to design beautiful emails and track engagement.

Here’s why it’s ideal for collecting reviews:

Easy-to-use drag-and-drop email builder
Personalized customer segments and contact lists
Automation tools to request reviews post-purchase
High email deliverability
Integration with review platforms (Google, Yelp, Facebook, etc.)

The Power of Customer Reviews

Before we jump into tactics, let’s look at why reviews matter:

93% of consumers say online reviews impact their purchasing decisions
Businesses with more reviews rank higher in local SEO results
Positive reviews increase customer trust and conversion rates

By setting up a review request workflow in Constant Contact, you can consistently collect feedback while building your brand’s online presence.

Step-by-Step: How to Use Constant Contact for Asking Customers for Reviews

Step 1: Segment Your Contact List

First, divide your customers into relevant groups such as:

Recent purchasers
Loyal/repeat customers
Service-completed clients
First-time buyers

This allows you to tailor your messaging and timing for better results.

Step 2: Create a Review Request Email Template

Use Constant Contact’s drag-and-drop editor to build a visually appealing email. Key elements should include:

Personalized greeting (e.g., “Hi [First Name]”)
Thank-you message (“Thanks for choosing us!”)
Simple review request (e.g., “Would you mind sharing your feedback?”)
Call-to-action button (e.g., “Leave a Google Review”)

Pro Tip: Keep the email short, friendly, and mobile-optimized.

Step 3: Include Direct Review Links

Make it easy by linking directly to your review platform:

Google: Use the Google Review Link Generator
Facebook: Link to your Reviews tab
Yelp: Use your unique business profile link

The easier it is to leave a review, the more likely customers are to do it.

Step 4: Automate Review Requests

Use Constant Contact’s automation tools to send review request emails:

After a purchase confirmation
Following an appointment or service completion
After a certain number of days post-interaction

Example:
“3 days after order delivered” → send review request email

Automation ensures consistency without adding to your daily workload.

Step 5: A/B Test Subject Lines and Timing

Your subject line influences open rates. Try variations like:

“How did we do?”
“Quick favor – share your experience”
“Got a minute? Tell us what you think!”

Test different send times (e.g., mornings vs. evenings) to find what works best for your audience.

Tracking Review Request Performance

Constant Contact’s built-in analytics let you monitor:

Open rates
Click-through rates (CTR)
Link clicks on your review buttons
Unsubscribe rates

Use these insights to refine your campaigns and improve response rates over time.

Email Template Example: Asking for a Review

Subject Line: We’d love your feedback!

Body:

Hi [First Name],

Thanks again for choosing [Your Business Name]. We hope you had a great experience.

If you have a minute, would you mind leaving us a quick review? It helps us serve customers like you even better.

[Leave a Review on Google]

We truly appreciate your support!

– The [Business Name] Team

Avoid These Common Mistakes

Don’t send the review request too early (before service is complete)
Avoid spammy subject lines like “IMPORTANT – MUST READ!”
Don’t offer incentives for reviews (violates policies on most platforms)
Don’t forget mobile formatting—most emails are read on phones

Advanced Tip: Add a Survey Option

If a customer had a negative experience, redirect them to a private feedback form instead of a public review page. Constant Contact’s form builder or third-party tools like Google Forms work well for this.

This helps you:

Address concerns before they go public
Improve customer service
Still gather valuable feedback

Conclusion

Using Constant Contact for asking customers for reviews is a smart, scalable way to build trust, improve your online visibility, and grow your business organically. With automation, segmentation, and user-friendly design tools, it’s easier than ever to create a review request campaign that actually works.

Start by building your contact list, designing a clean email, and setting up a review workflow—you’ll soon see your star ratings (and customer base) rise.